Sipping on Sustainability: White Whale Goes 100% Green Power

At White Whale, we've always believed that great coffee should do more than taste good - it should do good. Part of this mission has been reducing the environmental footprint of our operations. And now, we’re excited to share our latest step toward a greener future: we’ve switched to 100% GreenPower.

Why GreenPower?

We first heard of GreenPower as part of our  work with ecoBiz. While we had already invested in on-site rooftop solar at our Portsmith Roastery and Espresso Bar, we soon realised this could not power our entire operation alone.

Initially, we chose to get 50% GreenPower - but when the bills started rolling in, we realised that moving to 100% was very achievable!

Switching to 100% GreenPower means that all of the electricity we use to roast our coffee, run our equipment, and power our facilities comes from accredited renewable sources like wind, solar, and hydroelectric power. Unlike traditional energy sources, switching to GreenPower helps reduce our carbon footprint and supports the growth of renewable energy infrastructure.

We’ve long been advocates for sustainability in every facet of our business, and making the shift to green power is a logical next step in our journey. We want to inspire other businesses, big and small, to think more sustainably and make decisions that will benefit both their bottom line and the environment.

A Case Study in Sustainability

White Whale's transition to 100% renewable energy has been featured as a case study in the recent GreenPower for Business report. This recognition highlights our commitment to sustainable practices and showcases the steps we’ve taken to reduce our environmental impact.

You can read the White Whale case study and the full report here.

What Does This Mean for You?

As our customers, your support plays a key role in making this shift possible.  By choosing White Whale, your dollar is doing more than buying great coffee; you’re also making a positive impact on the planet. We believe that every dollar you spend as a consumer - whether at White Whale or not, is a vote for the type of future you want.

What’s Next?

This milestone is just one step in our ever-evolving sustainability journey. Going 100% GreenPower means we can now focus on other aspects of this journey and it has given us the impetus to improve across key areas of the business.

We’re incredibly proud of this achievement and the path we’re on, but we know there’s still work to be done. We’re excited to keep sharing our progress with you, so you can see firsthand the difference your support is making.