Introducing Project Pony
Nestled in the quiet beach-side town of Woolgoolga on the Mid North Coast of NSW, Project Pony blends a relaxed coastal-cowgirl spirit with warm design, soft tones, creamy textures, and mid-century details.
For White Whale and Project Pony co-owner, Ali, the new space is all about community, quality, and beautiful coffee. Together with her husband, Steve — White Whale co-owner and carpenter extraordinaire — the duo have created a café that’s simple, welcoming, and feels just like home.
A standout feature is the micro-cement bar with its tiled frontage, topped by a custom-painted La Marzocco GB5 — every barista’s dream. The room’s hero (besides the coffee!) is a stunning native flower mural by Australian artist Bastian Allfrey.
Of course, the coffee is skillfully roasted by the White Whale team in Cairns, and brewed with care by Project Pony's team of skilled baristas. It pairs perfectly with a selection of top-tier baked goods crafted down the road in Grafton by Our Place. You can even pick up a loaf of fresh-baked local sourdough for your journey home.
Project Pony is about community, quality, and beautiful coffee - roasted by White Whale with purpose, and brewed by our team with care. We wanted to create a space that is simple, welcoming, and made to feel like home.
'Project' symbolises the effort and ambition behind building something meaningful from the ground up, while 'Pony' speaks to a free spirit, a sense of courage, and a love for the untamed.
For Ali and Steve, the opening of Project Pony and their family's move to NSW is a tribute to hard work, new beginnings, and the belief that great coffee (and great people) can turn any place into home.
Whether you're grabbing a takeaway on the way to the beach, sitting down with a brew for a quiet moment, or looking for the perfect bag of beans for home brewing, Project Pony has you covered.
You can order in-store, or via the White Whale App to skip the queue and earn loyalty credit!
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